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About us

Pouchain prides itself on being the first Italian heritage brand to successfully blend the love for football with streetwear. The brand was born in the late 1970s. During a trip to the United States Italian entrepreneur Maurizio Pouchain became awareContinue readingAbout us

For the Love of Football

Pouchain invented replica kits for Italian football clubs like Roma, Lazio, Palermo, Udinese, Cesena, Bari and Ascoli. We introduced unique designs, alternate kits, tracksuits and club logos. Where Pouchain led other brands followed. Football is more than a game. It’sContinue readingFor the Love of Football

Pouchain prides itself on being the first Italian heritage brand to successfully blend the love for football with streetwear. The brand was born in the late 1970s. During a trip to the United States Italian entrepreneur Maurizio Pouchain became aware of the heavy influence of sports on fashion. Many Americans enjoyed displaying their favorite sports team or game and chose to do so by wearing clothing that represents it. Back in Italy Pouchain opened a sportswear factory in Borgorose, in the Abruzzo region. Pouchain became the first company to realize the power of merchandising in football and was the original pioneer in the Italian football apparel market. Today, the brand is focused on two key areas – retro inspired sports fashion and casual sports inspired fashion.

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