We were the first

The first company to realize the power of merchandising in football

Maurizio Pouchain

Maurizio Pouchain created the brand that was born in the late 1970s.

For The Love Of Football

We introduced unique designs, alternate kits, tracksuits and club logos. Where Pouchain led other brands followed.

Pouchain invented replica kits for Italian football clubs like Roma, Lazio, Palermo, Udinese, Cesena, Bari and Ascoli.

Worn by the legends of the game

In fashion, there’s always that one person or brand that has (or has had) an enormous influence on the way we dress nowadays.

Derby della capitale

You can lose any game, but not the derby




The Netherlands